About — Social Sisters

Our Story

Two Gen Z founders, raised in Dubai, done watching brands post into the void.

Social Sisters was started by two people who grew up online and knew there was a better way to show up on it. We pair creative that actually connects with the systems — and the AI — to back it up.

We're small, hands-on, and obsessed with the details most agencies skip: positioning, timing, and knowing exactly what the algorithm is rewarding this week.

Meet the Founders

The sisters behind it all.

Rayne

Co-Founder — Brand & Creative Strategy

Born and raised in Dubai, Rayne studied marketing before turning her attention to where culture actually lives — the feed. She leads the creative side of Social Sisters, working hand-in-hand with AI to move fast without losing the human touch, and helping brands figure out not just what to post, but who they are before they post it.

Superpower: Turning a brand's vibe into a position no algorithm can copy.

Ellen

Co-Founder — Production & Systems

Also Gen Z, also raised in Dubai, Ellen brings a background in coding and media plus years spent inside the fast-paced world of live events. She's the reason Social Sisters' shoot days run on time, websites actually work, and every campaign has the systems behind it to scale.

Superpower: Fluent in code, culture, and chaos-under-deadline.

What We Believe

Three rules we don't break.

01

Content Over Noise

If it doesn't earn attention in the first second, it doesn't go out. Every post has a job to do.

02

AI Over Guesswork

We use AI to scan trends and algorithm shifts in real time, then apply human judgment to what's actually worth chasing.

03

Brand Over Trend

We chase what's on-brand, not just what's trending. Consistency is what builds real followings.

We're the sisters your social feed needed.